When we took over this project, stay-eden.com was live and serving customers, but not yet fully optimized for the ambitious growth plans ahead. Stay Eden's vision was clear: scale rapidly by becoming the top choice for military personnel seeking premium lodging in Germany. To achieve this, they needed strong visibility in both traditional Google search and emerging AI-powered engines like ChatGPT, where future customers increasingly turn for recommendations.
Several areas required optimization: search visibility was limited, particularly for local and mobile queries; the conversion funnel needed streamlining as users sometimes abandoned the contact process; content could be enhanced to better address the specific concerns of relocating military families; mobile performance had room for improvement; and the site lacked structured data needed to surface effectively in AI-generated responses, which is an increasingly important factor for discoverability.

In close collaboration with Stay Eden, we focussed on three priorities: maximizing discoverability in both traditional and AI-powered search engines, creating an intuitive user experience that reflects Stay Eden's premium positioning, and streamlining the conversion path from initial visit to apartment inquiry. Working in rapid iteration cycles, we systematically enhanced the existing WordPress site to build the digital foundation needed for aggressive scaling.

We translated existing designs precisely into WordPress and used Elementor to create flexible and customizable layouts. This enables our customer to easily maintain and expand their content.

We also designed and developed new UI components, layouts, and pages, including informative guides, a news section, and search-optimized landing pages.

Every new feature is developed mobile-first. We improved the handling of privacy preferences, image optimization, and caching in order to achieve the best possible UX on users’ phones.

Through targeted measures such as image optimizations, caching strategies, and code minification, we achieved a significant improvement in loading times. We also redesigned components to eliminate layout shifts and to optimize performance on mobile.

Stay Eden's team brings strong SEO expertise to the project and has already developed a comprehensive content strategy. We support their efforts by contributing the technical part, which includes building optimal URL structures and dynamically generating rich result schemas based on page content, among other things.

We developed location-specific pages and features that provide real value to users searching for lodging near particular military installations. This includes comprehensive area guides that educate users about relevant regions and military infrastructure in Germany, detailed apartment pages enhanced with structured location schemas, and integration with Google Business Profiles for improved local discoverability.

New location-focused landing pages also serve as targeted destinations for Stay Eden's Ads campaigns, creating a cohesive strategy where paid and organic search work together to capture high-intent users at every stage.

We implemented new navigation widgets like a customized breadcrumb widget and dynamic content previews to guide visitors more quickly to relevant content.

Google reviews were dynamically integrated via Google Business Profiles to emphasize Stay Eden’s credibility and build trust with users.

The contact form and multiple touchpoints, such as chat, phone, and email were simplified to increase the conversion rate and make it easier for users to request lodging.

Through targeted SEO measures, we were able to increase search engine visibility. Critical factors were the optimization of relevant keywords and technical SEO efforts.

To better serve Stay Eden's high-intent audience of relocating military personnel, we developed targeted pages that directly address their specific needs and concerns. In collaboration with our customer, we are transforming the site into a genuinely helpful resource platform rather than an apartment listings page.

By optimizing for both traditional search engines and AI-powered tools like ChatGPT, we're building the digital foundation Stay Eden needs to scale. Improved discoverability translates directly to increased inquiries, enabling them to confidently expand their apartment portfolio as demand grows.